Prices and scams

Fake locksmiths on Google: how to unmask the bogus firms

A large share of locksmith results on Google lead to call centres, not real firms. How to unmask the bogus listings before you dial.

Fake locksmiths on Google: how to unmask the bogus firms

The short answer: a large share of locksmith hits on Google lead not to a real firm round the corner, but to a call centre that resells your job nationwide to whichever subcontractor is nearest. You spot these bogus firms by three things, before you even dial: no real address, an 0800 or mobile number instead of a Frankfurt landline, and reviews that are too smooth. I have advised on burglary protection for 14 years, I see these tricks every week, and I will show you how to see through them in two minutes.

One thing up front, because it matters: the honest Frankfurt firms do exist. The problem is only that they rarely sit right at the top. Whoever pays most for the ad sits at the top. And whoever pays most has to recoup that money somewhere. Usually at your front door, at night, when you no longer have a choice.

Why Google is full of fake listings

Google does not sort by honesty. Google sorts by money and by signals like review count and proximity. And those very signals can be bought or faked.

A call centre creates twenty listings with district names. Locksmith Bornheim. Locksmith Nordend. Locksmith Sachsenhausen. Behind them sits the same phone number and the same office, often not even in Hesse. You think you are calling the neighbour. You are calling a dispatch office that sells the job to whichever driver has time. The driver has no fixed price. He has a commission. That is the whole trick.

Germany's Federal Network Agency and the consumer advice centre have warned about exactly this for years. On verbraucherzentrale.de you will find sample cases that read almost word for word like what I see at Frankfurt front doors. This is not a one-off. This is a business model.

The 30-second address test

This is the fastest filter, and almost nobody does it. Take the address from the listing and drop it into the map view with Street View.

What you want to see: a workshop, a shop, a company sign, maybe a van out front. A real firm has a place.

What is a warning sign:

  • a plain residential house with no company sign
  • a letterbox in a row of thirty others, meaning a virtual office
  • an address that points to a junction, a car park, or, no joke, a bus stop
  • a listing with no address at all, just a phone number and a service area

Second step, even more important: type the listing's phone number into a normal Google search. If the same number shows up for locksmiths in twelve different cities, from Hamburg to Munich, it is a call centre. A firm in Bockenheim has one number, not ten cities at once. The same goes the other way round: if the exact same mobile number sits under ten different company names, that is not a varied market. That is one office with ten masks.

Read the reviews, do not count them

Five stars from 600 reviews sounds reassuring. That is exactly what it is designed to do. Read the texts instead, and not the top three, scroll down.

Real reviews are concrete. They name the district, the time, the technician's name, the price. "Mr K. came to Ostend at 10pm, door open in ten minutes, 140 euros, all fair." That is how a real customer sounds.

Fake reviews sound different. Generic, in perfect ad-speak, without a single verifiable detail. "Super fast service, very friendly, happy to use again." That could be about a pizzeria.

Three patterns that make me suspicious:

  • reviews arriving in bursts on the same day, twenty of them on a Tuesday
  • a listing only two months old that already has several hundred reviews
  • stars only, barely any text, and the few texts all in the same tone

A single honest one-star report with the line "90 euros on the phone, 470 on site" tells you more than 200 smooth five-star clicks.

A case from Niederrad

Last year a neighbour in Niederrad showed me her phone. She had tapped the top ad, "Locksmith Niederrad, there in 5 minutes". The stored address was a bus stop on Schwanheimer Strasse. The van then came from Offenbach. The price on the phone was supposedly "from 79 euros". The invoice said 480 euros for a simply slammed door that was not even locked.

Had she checked the address for two minutes, she would have seen the bus stop and hung up. Instead she called us afterwards, for the lock replacement, because the first man had drilled the door straight open. You do not drill a slammed, unlocked door. A pro levers or slips it open in minutes. The drilling was pure business, because afterwards a new cylinder is due.

And a second case, because it shows the phone trick: a few weeks ago a man from Gallus called me before he had ordered anyone. Smart. He had found a listing that did not even have a landline number. I told him to call there and ask for a fixed price for a slammed door in daytime. He got none. Just "the colleague will see that on site". That is exactly when you hang up. Anyone who will not give you a range on the phone wants to dictate the range to you on site.

Locked out and in a hurry?

Price quoted up front, vetted partner business, ~22 minutes on site.

The ads at the top are the problem, not the solution

Remember this: the first two or three hits are often marked "Ad" or "Sponsored". Those are paid slots. In this trade, the very firms that pay most are the ones that have to recoup it at your door.

Scroll past the ads. Look at the organic results, the ones with no ad label. Check your city's directory. Ask people you know. The best locksmith in town rarely sits in the number one ad slot, because he does not need it.

How to find the real firm

The checklist I give everyone in my family:

  • Landline with 069. A Frankfurt area code ties a firm to a place. An 0800 number or a bare mobile can come from anywhere.
  • Full imprint. Real name, real address, owner. If that is missing, in Germany it is not only dodgy, it is simply not allowed.
  • Price on the phone. Ask for a range for a slammed door. An honest firm tells you roughly 80 to 150 euros in daytime, at night or on weekends with a surcharge up to maybe 200 to 250 euros. That is a fair range. Anyone who answers "I cannot say" is out.
  • No prepayment, no cash only. Anyone who takes only cash and wants no invoice wants to leave no trace.
  • Address checked. The 30-second test from above.

What a door fairly costs, so you can place it

ServiceFair range
Open a slammed door in daytime80 to 150 euros
Opening at night, weekend, holiday150 to 250 euros
Standard cylinder as a part15 to 40 euros
Security cylinder ABUS, BKS, Winkhaus60 to 150 euros

If someone wants 480 euros for a slammed, unlocked door and reaches for the drill, both numbers are wrong. More on this is in our guide to locksmith prices 2026.

Quick questions, quick answers

Is every listing without a 069 number fake? Not every one, but for locksmiths it is a strong warning sign. Also check the address and the imprint.

Can a call centre still send a good driver? Sometimes. But you do not know beforehand, and you have no fixed price. You are relying on luck. At night, at your own door, that is a bad plan.

What do I do if I have already called and the price explodes on site? Do not panic and sign. Demand an invoice with an address. Pay under reservation, photograph everything, and turn to the consumer advice centre. If it is near extortion, a trip to the police is worth it.

If you want to dig deeper into how these firms work on the phone and on site, read our guide on recognising rip-offs. If you want to make your door safer anyway, rather than just waiting for the emergency, burglary protection is worth a look. And if it is urgent right now: our contact page has a real Frankfurt address and a real number, not a call centre that resells you.

Last updated March 3, 2026
Sophie Krüger

Sophie Krüger

Burglary-protection advisor at Schlüsseldienst Notdienst

Sophie advises households and small businesses on upgrading their doors without replacing everything. She has little time for tech nobody actually uses.

14+ years of experience Burglary-protection advisor

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